Building an Internal Communication Strategy

2024wed17apr(apr 17)2:00 pmthu18(apr 18)3:30 pmBuilding an Internal Communication StrategyVirtual 2-Part Workshop2:00 pm - 3:30 pm (18) Event TagsCommunication,Organizational Culture,Team Building

Event Details

Virtual 2-Part Series

Session #1: 
Wednesday, April 17
2:00 PM – 3:30 PM

Session #2: 
Thursday, April 18
2:00 PM – 3:30 PM


Successful internal communication allows a company to move from theoretical to practice, helping to meet their business goals and ultimately thrive. Communication is more than a rumor; it is strategic and planned and integrated into every business process. This session will review how to create an effective communication strategy utilizing four simple stages.

Learning Objectives

  1. Build employee awareness and understanding of key business issues
  2. Effectively utilize communication vehicles and leverage technology
  3. Facilitate change so employees trust that they are getting the straight story
  4. Enlist and engage the CEO, managers, and key influencers to assist in the message

Cost: Free for SLA Members. $250 non-member. $200 nonprofits.

Individuals who are either unemployed or connected with an employer who is unable to pay can request scholarships for any of our programs.

About Our Facilitator

Susan Caplan is a professional development and communication specialist with a Bachelor of Science in Education and over 15 years as an author, speaker, and consultant. Susan is a Professional Development Advisor at Northwestern University Kellogg School of Management, author of the Marketing Yourself to the Real World™ book series, and Founder and President of SC Associates, LLC with work receiving the PR NEWs Digital PR Award and Publicity Club of Chicago Silver Trumpet Award. Susan serves on various advisory boards including Women and Drones (UAS, AAM), Northwestern University McCormick School of Engineering SOTY Board of Judges, College Career Consortium of Illinois, and Midwest Association of Colleges and Employers.


17 (Wednesday) 2:00 pm - 18 (Thursday) 3:30 pm