It Isn't Who You Know, But Who Knows You
Event Details
Connections open the door to bigger conversations, but they must be earned. Corporate sponsorships are more than a funding source – they are strategic partnerships that provide resources, credibility, and momentum for nonprofits. This session will share practical tips and techniques to help you use your connections to build sponsorships that are clear, mutually beneficial, and positioned for long-term impact.
This session will explore
- Awareness (what sponsorships look like today)
- Understanding (what’s hard for small organizations)
- Application (a doable set of techniques you can walk away and use)
Cost: $25
About Our Facilitator
Juli Metzger is owner of The JMetzger Group, a boutique strategic communications company, specializing in writing. She’s worked with clients like the George & Frances Ball Foundation, Greater Muncie Habitat for Humanity, the 8twelve Coalition, Heart of Indiana United Way, Meridian Health Services and YWCA Central Indiana, on executive leadership, marketing, fund development and strategy. She writes for Forbes.com on topics of higher education, college access and workforce on behalf of Lumina Foundation. Juli previously was Associate Lecturer for the School Journalism and Strategic Communication at Ball State University. Juli, who holds a bachelor’s degree in journalism and a master’s degree in information and communication sciences, was inducted into the journalism school’s Hall of Fame in 2024. Over a 30-year career as a journalist, she was editor of three newspapers and president and publisher of three others including as Executive Editor for Digital at the Indianapolis Star. A Muncie native, she worked in newsrooms in Indiana, Ohio, Vermont and Louisiana before returning to her hometown in 2005. Juli is board president of Project Leadership, whose mission is to move students to and through college or another post-secondary experience. She is Chair of the Indiana Youth Institute Board of Directors. Juli lives in Yorktown with her husband, John. They have two adult children, both Yorktown High School and Ball State University graduates.