Nonprofit Essentials: Storytelling for Nonprofits
In a time when we’re inundated with content – and requests for donations – it’s critical to cut through that noise and tell the most compelling story. We’ll explore the
In a time when we’re inundated with content – and requests for donations – it’s critical to cut through that noise and tell the most compelling story. We’ll explore the elements of storytelling, the best practices of marketing, and learn how to combine them into a better way to get your message to your target audience. Learn what makes people respond to advertising, how to leverage the art of storytelling, and start telling your best story.
- Understand and apply the practices of Neuromarketing
- Transform your mission statement and/or “ask” into a story worth telling
- Sketch a plan to leverage that story on your current marketing platforms
Jessica Shrout is the owner of Circle Three Branding – a marketing agency dedicated to the waste and recycling industry. Her passion grew from a frustration that no outside agency seemed to understand the needs of the waste world – and so it became a mission to provide quality marketing services from someone who understands what you’re talking about. Circle Three Branding also takes on select clients in other industries and non-profits throughout North America. Jessica’s work in marketing and brand development have won first-place awards at the national level in 2018, 2019, 2020, 2021, and 2022. Outside of work, Jessica serves as a Mitch Daniels Leadership Foundation Fellow and runs NEVERTHELESS, a sisterhood for other women who own businesses.
(Thursday) 9:00 am - 11:30 am