Program Format: Lunch and Learn

Purpose-Driven Organizations: Prioritizing ‘Why’ Over ‘What’

In this session, we will delve into the significance of focusing on your purpose rather than just growing your business. Understanding and embracing the ‘why’ behind your efforts can inspire greater passion and drive, leading to more impactful and sustainable success. Discover how a purpose-driven approach can reshape your business strategy and enhance your overall satisfaction.

Learning Objectives

1. Explore the core values of your company and understand how these values influence your work

2. Create or refine a Purpose Statement to drive organizational focus and motivation

3. Understand the impact of a Purpose Statement on individual contributors and overall success.

Who should attend:

• Employees/Intrapreneurs who want to more closely align with their company’s Purpose
• Business owners wanting to re-evaluate/create their Purpose
• Entrepreneurs who want to get their Purpose right before starting a business
• People with a “side-hustle” who want to evaluate if they’re just doing it for more money

Cost: FREE for all to attend.

About Our Facilitator

Adam Unger is CEO of Accutech Systems Corporation (ASC) and has been working with ASC since 1999. Prior to becoming CEO in 2010, his roles included: Inside Sales, Director of Marketing, and COO. Adam is responsible for setting the vision for the company and developing long-term strategic initiatives. Adam leads the internal executive team and outside board of advisors. Since becoming CEO, Adam has led a corporate restructuring for growth, increased revenue nearly ten-fold (10x), re-branded ASC internally and externally, launched an innovative browser-based flagship product, and eliminated all debt. Adam graduated magna cum laude from Ball State University in Muncie, IN with a degree in Telecommunications with a Corporate Option. He also holds a Masters Certificate in Business Administration from Ball State University and graduated from Southeastern Trust School at Campbell University in Buies Creek, NC.

Examining Biases and Stereotypes

Stereotypes and biases affect decisions, communication, behavior and determine how we respond to family, friends, co-workers, and the strangers that we interact with on a day-to-day basis. Based on our experiences, real or perceived, the brain creates categories and associations to help us process & organize information that makes sense of the world around us. These associations are influenced by social and cultural factors and are exhibited through behavior and thoughts.

Learning Objectives

1. Identify and address our own biases and stereotypes.
2. Recognize the impact our belief system & actions have on others while addressing ways to actively minimize decision-making that contributes to disparities in all kinds of systems.
3. Learn to identify and interrupt words, behaviors and attitudes that are insensitive and actively discount and marginalized individuals from different social groups.
4. Practice strategies that enhance empathy and understanding in our culturally diverse workplaces.
5. Create a plan to shift from awareness towards action and stability.

Cost: Free for SLA Members. $80 non-member. $60 nonprofits.

Individuals who are either unemployed or connected with an employer who is unable to pay can request scholarships for any of our programs.

About Our Facilitator

Dorica Watson is a Social Worker, certified Life Coach, Community Advocate, Trainer, and Director of Community Engagement at Open Door Health Services. She is a Muncie native who started her higher education journey as a non-traditional student at the local community college. Dorica went on to earn many degrees and professional certifications that have led her to the national stage as a collaborator, speaker, trainer and coach. Dorica is a change agent who brings a unique “relationship- first” perspective to each and every encounter. Her background in community engagement, mindfulness, personal & professional empowerment and poverty alleviation align with her moto “to not only take up space but to create it for other people”. Dorica has been honored with serval awards including, Ivy Tech Alumnus of the Year, Dr. Martin Luther King Jr. Dream Team Community Award, NASW Region 5 Social Worker of the Year and was the 2019 ATHENA International Leadership Awardee.  Dorica is passionate about people having served on many youth and/or family focused boards and committees in Delaware County. She is a member of The Church of the Living God, Co-Chair for Juneteenth Muncie and past Board President of Women In Business Unlimited, WIBU. Additionally, Dorica serves an advisory board member for the Ball State University Social Work Department, Director of Representation Matters, a literacy advocate and a dedicated youth mentor. She is a mother, Gorgeous Grandmother (GG) and wife, three separate but powerful titles that encourage her to be the best version of herself daily.